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We are a brand that’s here to care for what makes you uniquely you.

WE ARE HEAD.ID

In your mind, respecting your identity.


We’re a brand created to care for what makes you who you are. To celebrate every detail that defines your uniqueness. At our core, we carry diversity — and unity — in everything we do.


We believe that every person, every mind, and every strand of hair holds its own identity. After all, if it has a unique way of being, it’s part of our story — and our truth.

Stay true to you

Blondies

This series treats scalp conditions with a soothing prebiotic. Ideal for chemically treated hair (bleached, colored, toned, or straightened) or hair constantly exposed to the sun, sea, and pool.

Dailies

It’s a line specially developed for scalps in need of energizing, growth acceleration, and targeted treatments for the hair shaft.

Trends

A line of finishing products that allows every woman to express her identity, whether with curly or straight hair, casual or classic. Each one in her own way, however she desires, with the tools we offer.

Sustainable Haircare

100% vegan, for every hair type, with planet-friendly packaging.